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The balsa for each lure is hand selected. We constantly check the lures while carving, making sure they are within our very tight tolerances. This ensures a more consistent crankbait.

We fit every lure with the precise amount of weight. This is a critical step in achieving the proper action.

Each lure undergoes a very long process, including multiple layers of the finest coatings available, giving our customers a very durable lure.

After several coatings are applied each lure is hand painted with one of our proven color patterns.

After installing the diving lips the lures are ready for the final step. This is when we apply our very tough clear-coat, giving you a lure that will last fish after fish.